Defining personal brand, personal branding and personal brand equity

Developing a Personal Brand Shaping Pattern for Iranian Professional Athletes

The purpose of this study was to developing a personal brand shaping pattern for iranian professional athletes. The research method, based on the method of collecting data, was a mixed exploratory sequence. In the qualitative stage, data collection tools were semi-structured interviews with 23 professional sportsmen, coaches, sports marketing managers, psychologists and sports sociologists. The...

Using Personal Traits For Brand Preference Prediction

In this paper, we present a comprehensive study of the relationship between an individual’s personal traits and his/her brand preferences. In our analysis, we included a large number of character traits such as personality, personal values and individual needs. These trait features were obtained from both a psychometric survey and automated social media analytics. We also included an extensive ...

Author ' s personal copy Country - of - origin effects and antecedents of industrial brand equity ☆

Your personal brand : it̓ s not just you

Brand identity is relevant not just for companies, but also for individuals. Some advocate complex strategies for personal brand creation, but we assert that social network interactions in Facebook, LinkedIn and Twitter implicitly define a personal brand. We posit that the chain of people and entities with whom the individual interacts both explicitly and implicitly as well as the topics of tho...

Brand Equity, Brand Loyalty and Consumer Satisfaction

This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal selfcongruence, brand identification and life...